Angol-magyar marketing szótár
A
☗Above the Fold / Line
☗Abuse
☗Ad blocker
☗Ad group
☗Advertorial
☗AdWords (Google Ads)
☗Affiliate
☗AIDA
☗Algorithm
☗Analytics
☗Anchor text
☗API (Application Programming Interface)
☗ARPU
☗Audience
☗Automation
☗Autoresponder
B
☗B2B (Business-to-Business)
☗B2C (Business-to-Consumer)
☗Back-end
☗Backlinks
☗Banner
☗Barter
☗Benchmarking
☗Benefit
☗Big data
☗Black hat (SEO)
☗Blind test
☗Blog
☗Bounce rate
☗Brand
☗Brand equity
☗Brand identity
☗Brief
☗Budget
☗Business blogging
☗Buyer persona
☗Byline
C
☗CAC (Customer acquisition cost)
☗Campaign
☗Cannibalization
☗Case study
☗Channel
☗Character
☗Chat bot
☗Churn rate
☗Clickbait
☗Closed-loop marketing
☗CMS (Content Management System)
☗Cold call
☗Competitor
☗Content
☗Context
☗Conversion
☗Conversion goal
☗Conversion path
☗Conversion rate
☗Copywriter
☗CPA (Cost per action)
☗CPC (Cost per click)
☗CPL (Cost-per-lead)
☗Creative
☗CRM (Customer relationship management)
☗CRO (Conversion rate optimization)
☗Cross-channel marketing
☗Cross-selling
☗Crowdsourced content
☗CSR (Corporate social responsibility)
☗CSS (cascading style sheet)
☗CTA (Call to action)
☗CTR (Click-through rate)
☗Customer insight
☗Customer journey
D
☗Dance (néha Google dance)
☗Dedicated IP
☗Demographics
☗Direct marketing
☗Distribution
☗DM (Direct mail)
☗Dofollow (és ellentéte; a nofollow)
☗Domain
☗Domain authority
☗Domestic (vagy internal) market
☗Dynamic content (néha smart content)
E
☗E-commerce
☗Ebook
☗Editorial calendar
☗eDM (electronic direct mail)
☗Email
☗Engagement rate
☗Event marketing
☗Evergreen content
F
☗Facebook
☗Facebook Insights
☗Focus group
☗Followers/Fans
☗Forecast
☗Form
☗Frequency
☗Friction
☗Funnel
G
☗Gamification
☗Geo-targeting
☗Google Tag Manager
☗Google+ (néha Google Plus)
☗Guerilla marketing
☗GUI (Graphical user interface)
H
I
☗Impressions
☗Inbound (pull) marketing
☗Inbound link
☗Incentives
☗influencer
☗Infographic
☗Instagram
☗IoT (Internet of Things)
J
K
L
☗Landing page
☗Layout
☗Lead
☗Lead magnet
☗Lead nurturing (néha drip marketing)
☗Lifecycle
☗Link
☗Link building
☗Link exchange
☗Link marketing
☗LinkedIn
☗List segmentation
☗Livestream
☗Long-tail keyword
☗LTV (Lifetime value)
☗LTV:CAC
M
☗Machine learning
☗Market segment
☗Marketing automation
☗Marketing communication
☗Marketing mix
☗Marketing trend
☗Marketplace
☗Meta description
☗Metrics
☗Microsite
☗Mission
☗Mobile marketing
☗Mobile optimization
☗MOFU (Middle of the funnel)
☗MRR (Monthly recurring revenue)
☗Multivariate testing
N
☗Native advertising
☗Netflix
☗News feed
☗Newsjacking
☗Newsletter
☗Niche
☗No-follow link
☗NPS (Net promoter score)
O
☗Objection handling
☗Objective
☗Offer
☗Offline
☗Online marketing
☗Open rate
☗Open source
☗Opener
☗Opt-in
☗Organic traffic
☗Outbound (push) marketing
P
☗Page authority
☗Page view (page impression)
☗PageRank
☗Pain points
☗Personal branding
☗Pilot survey
☗Pinterest
☗Podcast
☗Pop-under
☗Popup
☗POS (Point of sale)
☗Positioning
☗Power words
☗PPC (Pay per click)
☗PR (Public relations)
☗Press/Media kit
☗Product
☗Promotion
☗Psychographics
Q
R
☗Reach
☗Reactions / Likes
☗Reddit
☗Redemption
☗Remarketing
☗Report
☗Responsive design
☗Retailer
☗Retweet
☗ROI (Return of investment)
☗RSS
S
☗Sales
☗Sales letter
☗Schema markup
☗Search position
☗Sender score
☗SEO (Search engine optimalization)
☗SERP (Search Engine Result Page)
☗Session
☗SLA (Service level agreement)
☗Smarketing
☗SMB (Small-to-medium business)
☗SMM (Social media marketing)
☗Snapchat
☗Social media
☗Social proof
☗Spam
☗Startup
☗Style guide
☗Sub-head(line)
☗Subject line
☗SWOT-analysis
T
☗Taglines
☗Target audience (vagy Target group)
☗Targeted advertising
☗Telemarketing
☗Testimonial
☗Title tag
☗TOFU (Top of the funnel)
☗Traffic
☗Trigger
☗TrustRank
☗Twitter
☗Two-step marketing
U
☗UI (User interface)
☗Unique visitor
☗Upsell
☗URL
☗URL shortening
☗Usability
☗User-generated content
☗USP (Unique selling point - vagy proposition)
☗UX (User experience)